Building a website vs maintaining it
A common pitfall when planning your online goals is budgeting for the initial costs but not the ongoing costs. Building a beautiful website is separate from maintaining and marketing that website.
Purchasing a website is a lot like buying a car. You spend a lot of time researching the look and style, the features you want/need, and then hunt for the best deal. However, once your car is purchased you don’t just use it for a weekend trip you want that car to last as long as possible. That means regular maintenance, as well as associated expenses like insurance, and licenses renewals, car washes, not to mention the unforeseen (accidents, broken parts, etc.). Much in the same way you need to maintain your website. The initial cost might get you from point A to B but eventually it breaks down and before that it starts to look old and beat up. After time your site can start to break down: links can break as pages change locations or disappear; designs can stop displaying properly as technology advances; contact info or services change as your business evolves…
Websites need to stay current especially in today’s fast-paced, real-time environment. Continue reading
