Current and up to date or too late

Building a website vs maintaining it

A common pitfall when planning your online goals is budgeting for the initial costs but not the ongoing costs. Building a beautiful website is separate from maintaining and marketing that website.

Purchasing a website is a lot like buying a car. You spend a lot of time researching the look and style, the features you want/need, and then hunt for the best deal. However, once your car is purchased you don’t just use it for a weekend trip you want that car to last as long as possible. That means regular maintenance, as well as associated expenses like insurance, and licenses renewals, car washes, not to mention the unforeseen (accidents, broken parts, etc.). Much in the same way you need to maintain your website. The initial cost might get you from point A to B but eventually it breaks down and before that it starts to look old and beat up. After time your site can start to break down: links can break as pages change locations or disappear; designs can stop displaying properly as technology advances; contact info or services change as your business evolves…

Websites need to stay current especially in today’s fast-paced, real-time environment. Continue reading

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Posted in Internet, Save Money, SEO, Tips and Tricks, Web Design | Leave a comment

Get Clients. Make Money!

You know you need a good website but as an individual or small business it can be a very large an expense to pay up front.

Even if you spend the thousands of dollars required to build a professional website, market it online, and create a social media presence, there is no guarantee that you will see a quick return on your investment. Usually it takes time and maintenance. There are unforeseen problems that almost always creep up. You spend all this money to build a beautiful site and down the road your address changes or your email has a problem or you just need to update your website… but how? So you rehire your web guy at a high cost to make the à la carte fixes increasing your cost.

One of the biggest mistakes clients make when requesting a quote for a website is Continue reading

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Posted in Internet, Save Money, Web Design | Leave a comment

Pitfalls of doing business in the internet age

As a small business owner, or professional, it is essential to have an online presence. However, it can be costly to create that presence. While it is a worthwhile investment to be found by your clients, existing or potential, it is often too large an expense to pay up front if you’re a SMB or individual. Additionally, even if you spend the thousands of dollars required to build a professional website, market it online, and create a social media presence, there is no guarantee that you will see a quick return on your investment. Usually it takes time. Finally, Continue reading

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Websites: Why? What? How?

Websites serve many purposes. You can use them to advertise your existence. You can use them to convey information to the public or privately. You can use them to gather information about your clients or interact with them. Your website can even be your complete e-commerce solution to sell products and receive payments online. Or it could just be a way to express yourself and your creativity. There are many options and the possibilities are limitless. Continue reading

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Twitter for Twits

Twitter does a number of things well. It’s a great media relations tool, a platform for fomenting dissent and overthrowing odious regimes, a place for wily charities to raise cash, and a soapbox for any idiot with the wherewithal to create an account.

However there are lots of things Twitter is not. Here are 4: Continue reading

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Posted in Internet, SEO, Social Networking, Tips and Tricks | Leave a comment

OMG Your Teens are Having SEXt !!!

According to a new study, published in the July 2012 issue of Pediatrics & Adolescent Medicine more than a quarter of teens have shared naked pictures of themselves through text or email and about 31% of teens have asked someone for a “sext.” Sexting is the act of sending sexually explicit messages or photographs, primarily between mobile phones. It is very prevalent among today’s adolescents, and there is a high correlation between sexting and other self-reported behaviours, including dating, sex and risky sexual behaviours — such as having multiple sex partners and using substances before sex. Continue reading

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Posted in Internet, Safety and Security, Tips and Tricks | Leave a comment

Checkout the online shopping, because everyone else is

E-retail, online shopping, e-commerce… many names with a single trend; more and more consumers are purchasing goods and services over the internet. U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010 (mostly travel booking sites at the time). Online retail sales increased about 16.6% in the first quarter of 2012 marking the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth, according to the web measurement firm comScore Inc.

Shopping online offers a wide range of advantages for consumers: it is often faster, cheaper and more convenient and the product range is virtually infinite, including clothes, Continue reading

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Mobile Mayhem is Marketable (Mobile Web vs Apps)

Smartphones87% of people worldwide already have mobile phones. 46% of U.S. adults have smartphones and sales are up 63% from 2010. More and more people are using Mobile phones to access social networking and websites (mobile web surfing is estimated to overtake desktop browsing by 2015). Not to mention the numbers are way higher when you look only at a strictly younger demographic (18-34). With sales from mobile shopping increasing exponentially each year it is crazy that 79% of large online retailers still don’t have a mobile version of their site! As a business owner you would be, to put it mildly, behind the times if you didn’t bring your company to cell phone users. But there are native apps, mobile versions, Android, Blackberry, iPhones… where do you start? Continue reading

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Posted in Internet, Tips and Tricks, Web Design | Tagged , , , , , , , , , , , | Leave a comment

Celebrate Good Times, Come On!

How to pull off the ultimate event

If you’ve ever planned a wedding, Bar Mitzvah, business conference or any big event you know there is a lot of work and costs involved in the planning and execution. However, you can pull off an amazing event for less money and with less effort thanks to help from a few websites and some creativity. Continue reading

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Posted in Google, Internet, Save Money, Social Networking, Tips and Tricks | Tagged , , , , , , , , , , , , | Leave a comment

You Will Want to Read This!

Nowadays most stories are told through a visual medium, ads run for thirty seconds or less, and a visually stunning website can rake in the traffic. Images are a tool we use to brand ourselves that enable others to associate a product or service with our name – but did you know that that’s just the start? While trying to build catchy websites, we tend to get lost in the hype of how it should look opposed to how it reads. Continue reading

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