Pitfalls of doing business in the internet age

As a small business owner, or professional, it is essential to have an online presence. However, it can be costly to create that presence. While it is a worthwhile investment to be found by your clients, existing or potential, it is often too large an expense to pay up front if you’re a SMB or individual. Additionally, even if you spend the thousands of dollars required to build a professional website, market it online, and create a social media presence, there is no guarantee that you will see a quick return on your investment. Usually it takes time. Finally, Continue reading

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Posted in Internet, Save Money, SEO, Social Networking, Web Design | Leave a comment

Websites: Why? What? How?

Websites serve many purposes. You can use them to advertise your existence. You can use them to convey information to the public or privately. You can use them to gather information about your clients or interact with them. Your website can even be your complete e-commerce solution to sell products and receive payments online. Or it could just be a way to express yourself and your creativity. There are many options and the possibilities are limitless. Continue reading

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Twitter for Twits

Twitter does a number of things well. It’s a great media relations tool, a platform for fomenting dissent and overthrowing odious regimes, a place for wily charities to raise cash, and a soapbox for any idiot with the wherewithal to create an account.

However there are lots of things Twitter is not. Here are 4: Continue reading

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OMG Your Teens are Having SEXt !!!

According to a new study, published in the July 2012 issue of Pediatrics & Adolescent Medicine more than a quarter of teens have shared naked pictures of themselves through text or email and about 31% of teens have asked someone for a “sext.” Sexting is the act of sending sexually explicit messages or photographs, primarily between mobile phones. It is very prevalent among today’s adolescents, and there is a high correlation between sexting and other self-reported behaviours, including dating, sex and risky sexual behaviours — such as having multiple sex partners and using substances before sex. Continue reading

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Posted in Internet, Safety and Security, Tips and Tricks | Leave a comment

Checkout the online shopping, because everyone else is

E-retail, online shopping, e-commerce… many names with a single trend; more and more consumers are purchasing goods and services over the internet. U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010 (mostly travel booking sites at the time). Online retail sales increased about 16.6% in the first quarter of 2012 marking the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth, according to the web measurement firm comScore Inc.

Shopping online offers a wide range of advantages for consumers: it is often faster, cheaper and more convenient and the product range is virtually infinite, including clothes, Continue reading

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Mobile Mayhem is Marketable (Mobile Web vs Apps)

Smartphones87% of people worldwide already have mobile phones. 46% of U.S. adults have smartphones and sales are up 63% from 2010. More and more people are using Mobile phones to access social networking and websites (mobile web surfing is estimated to overtake desktop browsing by 2015). Not to mention the numbers are way higher when you look only at a strictly younger demographic (18-34). With sales from mobile shopping increasing exponentially each year it is crazy that 79% of large online retailers still don’t have a mobile version of their site! As a business owner you would be, to put it mildly, behind the times if you didn’t bring your company to cell phone users. But there are native apps, mobile versions, Android, Blackberry, iPhones… where do you start? Continue reading

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Celebrate Good Times, Come On!

How to pull off the ultimate event

If you’ve ever planned a wedding, Bar Mitzvah, business conference or any big event you know there is a lot of work and costs involved in the planning and execution. However, you can pull off an amazing event for less money and with less effort thanks to help from a few websites and some creativity. Continue reading

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Posted in Google, Internet, Save Money, Social Networking, Tips and Tricks | Tagged , , , , , , , , , , , , | Leave a comment

You Will Want to Read This!

Nowadays most stories are told through a visual medium, ads run for thirty seconds or less, and a visually stunning website can rake in the traffic. Images are a tool we use to brand ourselves that enable others to associate a product or service with our name – but did you know that that’s just the start? While trying to build catchy websites, we tend to get lost in the hype of how it should look opposed to how it reads. Continue reading

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Spam, Scams and Shams

As long as people have existed there has been someone out there plotting up new ways to con or scam you out of your possessions. With the ubiquity of the internet ever present in our lives a breed of internet schemers has been born. How can you detect a scam? What can you do if you encounter one? How can you reduce the number of unsolicited requests?

While there is no single rule for determining if something is legit there are a few guidelines you can follow. Continue reading

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Google+ or Minus?

We’ve all heard of Facebook and Twitter. You may even have an account or a page for your business but have you heard that there’s another social networking kid on the block? Internet search giant Google has its own site for connecting with people and brands. It’s called Google+ (Google plus), it’s free and is automatically included with every Google or Gmail account. While Google+ launched in the end of June, 2011 it only really started to take off more recently with over 40 million users and climbing. There’s little denying that Facebook, Twitter and Google+ are the three most active social networks at this time where billions of pieces of content are shared every single day. Continue reading

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Posted in Google, Social Networking, Tips and Tricks | 2 Comments