Pitfalls of doing business in the internet age

As a small business owner, or professional, it is essential to have an online presence. However, it can be costly to create that presence. While it is a worthwhile investment to be found by your clients, existing or potential, it is often too large an expense to pay up front if you’re a SMB or individual. Additionally, even if you spend the thousands of dollars required to build a professional website, market it online, and create a social media presence, there is no guarantee that you will see a quick return on your investment. Usually it takes time. Finally, there are the unforeseen problems that almost always creep up. You spend all this money to build a beautiful site and a month or two down the road your address changes or your email has a problem or you just need to update your website… but how? So you rehire your web guy at a high cost to make the a la carte fixes increasing your spending.

Your site is up and running without a hitch; but is it achieving your goals? One of the biggest mistakes clients make when requesting a quote for a website is that they only ask for a website. I always recommend that my clients have an analytics program installed to monitor their website’s activity. How do you know what your return is on your investment (positive or negative) without a way of measuring the use it’s getting and more importantly whether you’re achieving the goals you set out to accomplish?

Let’s say you have analytics installed already. How do you make heads or tails of the information being sent to you? I have 1000 hits per day! Great, but are those people landing on your page by mistake and immediately leaving? It’s important to have expert advice on how to interpret the data so you know just what is going on. Even more so you need guidance on what you can do to fix the problems once you have identified them and tell you what the next step is.

Online Presence PackagesAs you can see it can be rather costly and there are lots of caveats to get caught up in. Luckily we have a solution that we created just for you. We call it an Online Presence Package (OPP). With an OPP you get everything you need to get a website up and running with out the huge startup costs because payments are monthly and spread out over the year. Furthermore, you get the analytics to know what is doing with your website. Last but not least you have support from web experts that are there if you need them and can offer guidance on what the best next steps are to maximize your returns. We have taken care of everything so you don’t have to worry about anything. The domain, hosting, email, setup, maintenance… it’s all included. Whether you’re a professional with a practice of one or a large company we have a package for you. Call 514-909-8773 today to find out about the package for you starting at just $65 per month.

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